Godiva Gold Collection unveiled at Dubai Duty Free; Celebrates 90th anniversary

Godiva Gold Collection Limited Edition debuts with Dubai Duty Free, starts the brand’s 90th anniversary celebrations.

This month Dubai Duty Free, the largest single-site duty free retailer in the world in terms of turnover, is staging the exclusive pre-launch of the Gold Anniversary Collection, a limited edition assortment of chocolates created by Belgian chocolatier Godiva to celebrate its 90th Anniversary.

The retailer is showcasing the 18-piece collection exclusively at Dubai International Airport throughout the month of March before the formal roll-out takes place in April in domestic and travel retail markets worldwide.

“The Gold Collection contains eight of our most precious and iconic chocolates alongside a brand new fresh and fragrant rose and raspberry-flavoured piece. This collection is where tradition and imagination artfully come together” – Godiva Chef Chocolatier, Jean Apostolou.

‘Celebrating our past, crafting our future’, was the mantra that inspired Godiva Chocolatier’s stunning limited edition Gold Anniversary Collection. A delicious meeting of the past and present, the collection is both sweetly nostalgic and at the cutting edge of chocolate and design innovation; created to honour the brand’s 90th anniversary.

Featuring eight of Godiva’s most iconic chocolates – one from almost every decade – the collection is completed by the brand new ‘Egérie Noir’ piece. Every precious chocolate tells its own unique story; the ‘Lady Noir’, lovingly recreates one of Pierre Draps’ (Godiva’s original Maître Chocolatier) earliest recipes, while the ‘Signature Lait’ is a velvety coffee ganache, decorated with a feather and created for the movie ‘Gone With The Wind’ in 1939. The rich milk chocolate encased liquid caramel ‘Ecusson’, bears a lion rampant to mark Godiva’s appointment to the Royal Court of Belgium in 1968. Other historical pieces include: the Coeur Blanc (1945), Noblesse (1959), Nippon (1972), Azteque (1992) and Mousse Meringue (2015).

The ninth and final piece of the collection, the ‘Egérie Noir’; is a complex, contemporary creation of the smoothest raspberry ganache, delicately balanced with essence of rose petals, and encased in rich, dark Belgian chocolate. Created by one of Godiva’s expert chocolatiers, Chef Jean Apostolou, both the filling and the shape of the shell are exciting new creations – a testament to Godiva’s innovative flair. The delicate rose and raspberry flavour is one that will play an exciting part in the chocolatier’s 90th year.

The supremely talented Belgian artist, Oli B, was commissioned to work his artistic magic on Godiva’s iconic gold box. Full of verve and energy, the young Belgian has created a tableau of vibrant colours, evoking the joyous drama of the firework. Explains Oli B: “I wanted to make the box colourful and joyful – 90 years in business is a cause for great celebration, so my main inspiration was fireworks and all the energy, colour and happiness that they bring”.

Signalling an exciting year of collaboration between the young artist and Godiva, chocolate and art-lovers should expect the spectacular, all year long!

The limited edition Gold Anniversary Collection (18 pieces) is offered at Dubai International Airport at AED 126 and from April will be offered in global travel retail at a recommended price of US$35.50.